Turns out we love the F word. We especially love using it on social media. It was used a over 7 million times alone within the 1st 24 hours trump was elected. The study also found that we used it an average of 2,613,698 a day. In total the study found we used the f word a total of 946,158,697 on social media. Maybe we need to figure out how to use another word. lets face it though no word has quite the same impact as the F Word.